It seems to be following a simple algorithm as one user indicated: “Sometimes, a route using multiple transport system is proposed as best when walking a bit to one line of transport will do the job.” The proposed route options seem jumbled up and confusing often organized in haphazard order (not ordered by time). Too many useless information and jokes, too many options proposed, crowded and confusing landing page, proposed routes contain too much information compared to competitors such as Google Maps. In addition to answering interview questions, users were asked to demonstrate their pain points directly on the app.ĭo you often use public transport in your city of residence? What are your main problems that you encounter during this process? Do you use any transport applications to facilitate your process? What are your main problems with these apps? If you have used multiple apps, which was better and why? Have you ever used public transport abroad? What did you use as the main transport application in this city? Defineīased on user interviews, the main pain points seem to be the following:.Each session lasted between 20min-60 min.
Still growing, too.ģ: CONSOLIDATION! The app has a seemingly unique ability to fuse and personalise numerous travel options in as close to real time as possible. A London launch was used as a base and from there, Birmingham and so on. Notice they did not try and take the whole world at once. Same way we still 'hoover' (ie, vacuum) yet do not as yet give the home a 'good Dysoning'.Ģ: Ambitious, yes. Very clever by simply adding 'er' and thereby becoming its OWN thing. Because had they simply called it 'city-map' then the name would be both less catchy and potentially more legally problematic because generally, one cannot 'own' a process as a business name if that title is already a common denominator noun or verb. Marketing genius! Interesting case study in trademarking possibilities, too. It is catchy and creates its own innate mythology / monopoly. Why has it taken off? Here are some thoughts:ġ: The NAME! Seriously. If you do anything in mobile transportation apps or urban planning and navigation? You'd be remiss, verging on negligent, to evade research of this application.
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